The Self-Promotion Paradox: Why Shouting Louder Might Make You Invisible on Medium

Why Promoting Your Stories on Medium Can Sometimes Backfire (and How to Master the Art of Subtle Self-Promotion).

by the author

Hey there, my fellow Medium mavens! Today, we’re diving headfirst into the wacky world of self-promotion on this platform we all know and love. You see, there’s a paradox at play here, and it’s a bit like trying to juggle flaming marshmallows — tricky, but we can navigate it together.

The Shouting vs. Whispering Dilemma

Now, we’ve all been there. You’ve poured your heart and soul into an article, and you’re convinced it’s the next Pulitzer Prize winner. So, naturally, you want to share it with the world. You hit the “share” button, and suddenly, you’re shouting from the digital mountaintops, “Hey, read my masterpiece!”

But here’s the kicker: The more you shout, the quieter your audience becomes. It’s like trying to have a conversation at a rock concert. You’re there, screaming your heart out, but no one can hear you over the noise.

The Mystery of the Silent Click

Ever noticed that when you share your stories everywhere, the Medium gods sometimes…